Why name our multicultural agency “Blue Dot”?
I’m a huge fan of the astronomer Carl Sagan. I grew up watching the PBS series “Cosmos”. And Sagan’s book “Pale Blue Dot” is one of my all-time favorites!
In 1989, after both Voyager spacecraft had passed Neptune and Pluto, Sagan wanted a last picture of Earth from “a hundred thousand times” as far away as the famous shots of Earth taken by the Apollo astronauts. I believe that no photo has ever put the human condition in better perspective. It is worth seeing this famous photo and hearing Sagan’s words often. Thank you, Mr. Sagan.
This is a must-watch video:
In Carl Sagan’s words:
“Look again at that dot. That’s here. That’s home. That’s us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives. The aggregate of our joy and suffering, thousands of confident religions, ideologies, and economic doctrines, every hunter and forager, every hero and coward, every creator and destroyer of civilization, every king and peasant, every young couple in love, every mother and father, hopeful child, inventor and explorer, every teacher of morals, every corrupt politician, every “superstar,” every “supreme leader,” every saint and sinner in the history of our species lived there-on a mote of dust suspended in a sunbeam.
The Earth is a very small stage in a vast cosmic arena. Think of the endless cruelties visited by the inhabitants of one corner of this pixel on the scarcely distinguishable inhabitants of some other corner, how frequent their misunderstandings, how eager they are to kill one another, how fervent their hatreds. Think of the rivers of blood spilled by all those generals and emperors so that, in glory and triumph, they could become the momentary masters of a fraction of a dot.
Our posturings, our imagined self-importance, the delusion that we have some privileged position in the Universe, are challenged by this point of pale light. Our planet is a lonely speck in the great enveloping cosmic dark. In our obscurity, in all this vastness, there is no hint that help will come from elsewhere to save us from ourselves.
The Earth is the only world known so far to harbor life. There is nowhere else, at least in the near future, to which our species could migrate. Visit, yes. Settle, not yet. Like it or not, for the moment the Earth is where we make our stand.
It has been said that astronomy is a humbling and character-building experience. There is perhaps no better demonstration of the folly of human conceits than this distant image of our tiny world. To me, it underscores our responsibility to deal more kindly with one another, and to preserve and cherish the pale blue dot, the only home we’ve ever known.”
Culture & diversity at the core.
What better name for our agency than Blue Dot? Blue Dot Agency is one of a new breed of marketing & creative agencies. We are a team of industry & creative professionals that specialize in multicultural marketing to the NEW American consumer. We offer products and services ranging from high-end creative, web design & development, cinematic video production, graphics, mobile app development, to the latest data-science driven programmatic advertising strategies on multiple platforms.
— David Trotter, Blue Dot Agency Director – bluedotcreatives.com